| Online payment processing
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 Once
you have your web site running, your products listed, basic
order instructions available, and a marketing campaign in
place, you may expect to start receiving orders. But if
you
really want to make it easy for your customers, you can provide
on-line order and payment processing.
Choosing the best payment processing option
for your site is in part a function of your specific business
and of the volume and dollar amount of the transactions you
expect. Most solutions are variations of the following options:
- Custom, owner managed e-commerce:
This end of the spectrum typically results in high setup
costs with a lower cost per transaction. This option makes
sense if you are expecting a large order volume.
- Outsourcing: You can use a third party
payment provider to process your online transactions.
This usually results in lower setup fees and higher cost
per transaction. Third party providers will purchase,
maintain and upgrade the hardware and software required,
allowing you to focus on your business.
- Online orders with offline clearing:
If you already have the ability to process credit card
payment, you may choose to collect credit card information
on a secure
portion of your web site and then complete the processing
offline using your current equipment (e.g. point of
sale machines or phone authorization). This option provides
a simple and affordable alternative to prevent your
customers from leaving your web site prior to closing
a sale.
We can help you choose and setup
the best online payment processing option for you.
Also, we can provide provide tools such as e-mail notification,
electronic receipts and order reports to help you manage
your orders. We can also work with the IT department of
businesses with automated order-management systems to agree
on report specifications to feed interfaces to legacy systems.
If you want to learn more about online payment
processing please contact us.
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